AMSTUTZ CarWash S-Series – Premium foam cleaner & shampoo for car wash tunnels

Three yellow Amstutz S-Series containers for car wash detergents, including XTRA MAXI FOAM, PLATINUM SHAMPOO and XTRA SB XXL FOAM, are displayed on a reflective surface with splashes of water. “New Carwash S-Series: full power”.

Black car in a dynamic scene, blue water on the left and green water on the right, with lots of raindrops falling. On the right, a yellow can of Amstutz S2000 Xtra Platinum Shampoo. Text: Strong fragrance. More power. Uncompromisingly clean.

A black car in the car wash, covered in foam, surrounded by blue and green streams of water. Water droplets sparkle in the light. On the right, a yellow S2000 XTRA PLATINUM SHAMPOO canister. At the top, the slogan for the Amstutz Carwash S-Series.

New AMSTUTZ CarWash S-Series: Strong fragrance. More power. Uncompromisingly clean.

May 15, 2026 News

The demands placed on modern car washes are constantly rising. Today’s customers expect not just a clean vehicle, but a genuine car wash experience. This is precisely where the new AMSTUTZ CarWash S-Series comes in: maximum cleaning performance, intense fragrance technology and abundant foam production for professional car wash tunnels and self-service car wash bays. With the new S-Series, AMSTUTZ is launching a high-performance evolution of tried-and-tested car wash products – designed for greater freshness, greater impact and a significantly stronger customer experience.

“A clean you can smell.” – this slogan describes the new product range quite accurately. The new S-Series combines tried-and-tested cleaning agents with highly concentrated fragrance essences and even stronger performance during the wash cycle.

Benefits at a glance

• intense fragrance

• improved washing performance

• a modern car wash experience

• greater customer loyalty

The sensory experience is becoming increasingly important, particularly in modern car washes. Customers directly perceive the scent and foam – and automatically associate this with quality and cleanliness.

The new AMSTUTZ S-Series

The S2000 XTRA PLATINUM SHAMPOO is based on the well-known P2000 PLATINUM SHAMPOO – but with greater performance and a significantly more intense freshness experience.

• superior cleaning performance

• intense fragrance release

• proven active ingredients

• seamless replacement for P2000

• perfect for modern gantry and conveyor car washes

The S1000 XTRA MAXI FOAM has been specially developed for intensive foam washing. This highly concentrated foam shampoo produces a rich lather whilst maintaining a mild pH value.

• intense foaming

• high concentration

• pleasant fragrance

• formulated to work with S2000 XTRA PLATINUM SHAMPOO

• ideal for premium wash programmes

More foam. More impact. That’s exactly what the S1500 XTRA SB XXL FOAM is designed for. The product is specifically designed for self-service car washes and applications requiring maximum foam generation.

• extremely high foam production

• intense fragrance essences

• high cleaning performance

• ideal for self-service car washes

• seamless replacement for P1500

With the upcoming S1100 XTRA LAVA FOAM, AMSTUTZ is further expanding the S-Series with another premium foam product.

Fragrance as a key to success in car washing

Many car washes underestimate the psychological impact of fragrances. Customers immediately notice an intense sense of freshness. That is precisely why the new S-Series consistently relies on highly concentrated fragrance essences and a modern freshness concept. The products are designed not only to clean, but to create an experience. A strongly scented shampoo conveys:

• higher cleaning quality

• premium character

• a more modern facility

• improved care effect

Seamless integration into existing car wash systems

A key advantage of the new S-Series: the products can be used directly in place of the previous P-Series. The existing P-Series drying and finishing chemicals can still be used.

• no retrofitting required

• no changes to the wash concept

• easy integration

• instant performance upgrade

Who is the new AMSTUTZ S-Series suitable for?

• professional car washes

• gantry car washes

• self-service wash bays

• vehicle care businesses

• premium car wash concepts

Operators who wish to set themselves apart through quality, fragrance and customer experience will particularly benefit from this new generation of car wash chemicals.

Currently available

• S1000 XTRA MAXI FOAM

• S2000 XTRA PLATINUM SHAMPOO

• S1500 XTRA SB XXL FOAM

The products in the new S-Series are available in 25 kg packs.

The new AMSTUTZ S-Series clearly demonstrates the direction in which modern car washing is heading: away from mere cleaning – towards an emotional washing experience. A strong fragrance, abundant lather and high cleaning performance ensure a significantly stronger customer experience. This is precisely what is becoming increasingly important in an increasingly competitive car wash market.

More fragrance. More power. Uncompromisingly clean.